The Government’s 2025 Shopping List

Is Your Business on It?

If you’re looking to win government contracts in 2025, there’s one crucial step you can’t afford to overlook: making sure your business is properly classified.

Interested in Government Contracting?

The government uses something called a NAICS code (short for North American Industry Classification System) to organize businesses by the type of work they do. It sounds technical, but think of it like the categories in a drop-down menu. Whether you’re in construction, IT, logistics, or consulting—there’s a NAICS code that matches what you do.

These codes help agencies find the right businesses when they’re ready to award contracts—especially those set aside for small, minority, veteran, or women-owned businesses. If your business isn’t listed under the right code, you might not even show up when they’re searching for vendors.

In 2025, billions of dollars are being spent across industries like construction, healthcare, cybersecurity, and disaster response. Getting into the right category means you have a better chance at being seen—and selected.

Not sure what your NAICS code is – or whether it truly reflects what your business offers? The U.S. Census Bureau has a full list you can browse, but with so many options, it’s easy to feel overwhelmed. The wrong choice might not just cost you visibility – it could cost you serious revenue. 

That’s why it helps to have a partner like Government Services Exchange (GSE) to guide you through it. We include a NAICS code review with every SAM Registration to make sure you’re set up for success.

Why NAICS Codes Matter for Your Pocket

When agencies post opportunities on SAM.gov, they choose a specific NAICS code to define what kind of business they’re looking for. 

That one code determines:

If your SAM.gov profile doesn’t include the NAICS codes relevant to the contracts you want, you’ll miss them altogether.

At GSE, we see this mistake every day—businesses entering just one or two codes, or worse, the wrong ones entirely. Our SAM Registration Service includes a free NAICS code analysis to ensure you’re classified for all the work you qualify for.

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What Are the Hottest NAICS Codes for 2025?

Here’s what the data—and our insider experience—say are the most in-demand NAICS codes for this year.

Disclaimer: Just because these are the “top” codes doesn’t mean they’re the best for your business. NAICS selection should reflect what you actually do—not just where the money is.

1. 541611 – Administrative Management and Consulting Services

  • Why It’s Hot: Every federal agency uses consultants for strategic planning, business process improvement, and policy development.

  • Who’s Winning: Minority-owned and Women-owned businesses are thriving here through 8(a) and WOSB set-asides.

  • Works Well With: GSA Schedule placement

2. 236220 – Commercial and Institutional Building Construction

  • Why It’s Hot: Massive federal infrastructure investment is continuing into 2025.

  • Contracts Are Coming From: Department of Veterans Affairs, Army Corps of Engineers, and GSA.

  • Pro Tip: Pair this with HUBZone Certification for priority in rural and underutilized zones.

3. 541512 – IT Systems Design Services

  • Why It’s Hot: Cybersecurity, cloud migration, and IT modernization are top federal priorities.

  • Who’s Winning: Tech startups with the right NAICS codes and SAM profiles.

  • Set-Asides to Consider: SDVOSB and 8(a) are especially powerful in IT services.

4. 561320 – Temporary Staffing Services

  • Why It’s Hot: Agencies are increasingly using temporary staffing firms to fill short-term needs without expanding headcount.

  • Common Agencies: FEMA, DHS, DOD medical facilities.

  • Growth Tip: Nail your Capability Statement to stand out from other staffing firms.

5. 541519 – Other Computer Related Services

  • Why It’s Hot: Covers cybersecurity support, software integration, and emerging tech like AI.

  • Pair With: 541512 or 541511 if your services span multiple specialties.

  • Watch Out For: Complex competition. GSA Schedule access gives you a major edge here.

6. 493110 – General Warehousing and Storage

  • Why It’s Hot: Increased demand for FEMA logistics, disaster response, and supply chain support.

  • Best For: Veteran-owned and logistics businesses.

  • Bonus: Pair with FEMA Registration to land emergency contracts.

7. 238220 – HVAC & Plumbing

  • Why It’s Hot: VA hospitals, federal buildings, and military bases all need regular facility maintenance.

  • Look For: Facilities Management RFPs and energy efficiency upgrades.

  • Small Business Advantage: Many of these jobs are 100% set-aside.

8. 541330 – Engineering Services

  • Why It’s Hot: Infrastructure modernization is creating demand for environmental, civil, and structural engineering.

  • Who’s Bidding: Small engineering firms with strong SAM Profiles and past performance.

  • Set-Asides Apply: WOSB, HUBZone, and 8(a) work well here.

9. 561110 – Office Administrative Services

  • Why It’s Hot: Covers outsourced admin, back-office support, and federal call centers.

  • Common Buyers: Department of Education, USDA, and local military installations.

  • Easy Entry Point: Great for businesses new to federal work.

  1. 423430 – Computer and Computer Peripheral Equipment and Software Merchant Wholesalers
  • Why It’s Hot: Federal agencies need secure supply chains for IT hardware.

  • You’ll Need: A rock-solid SAM Renewal and the ability to meet quick delivery standards.

  • Fastest Path In: FEMA logistics or Department of Defense tech support.

Why Your NAICS Code Strategy Matters

❗ You can (and should) list multiple NAICS codes in your SAM profile.
Each code expands the pool of contracts you’re eligible for—if they align with your capabilities.

At Government Services Exchange, we include a custom NAICS code review with every registration to help you:

  • Show up in more searches by contracting officers

  • Align with more set-aside programs and open bids

  • Prepare for certifications that align with your industry codes

  • Avoid red flags or conflicting classifications

What Happens If You Use the Wrong NAICS Code?

It’s more common than you think. And it can cause:

  • Disqualified bids
  • Missed set-aside opportunities
  • Delays in GSA Schedule processing
  • Failed certification applications (MBE, WOSB, etc.)

That’s why NAICS code selection isn’t guesswork—it’s strategy. And GSE is the partner that helps you get it right.

Ready to Align Your Business with the Right Opportunities?

Getting the right NAICS codes is step one. But knowing which codes are actually producing contracts in 2025—that’s where the edge is.

Don’t let guesswork determine your future.

Schedule a Free NAICS Code Consultation with GSE

We’ll walk you through the process, identify what codes you need, and update your SAM.gov profile to match the contracts you want to win.

The government is spending more than ever. Make sure they can find you.

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