Focus on Past Performance
Government agencies place a lot of emphasis on past performance when selecting contractors. Make sure to highlight your past successes in your proposals and marketing materials. This can be a powerful way to demonstrate your capabilities and build credibility with potential clients.
Standing out in the competitive government contracting market requires a combination of expertise, relationships, and differentiation. By focusing on your capabilities, leveraging your certifications, building relationships, staying up-to-date on industry trends, and differentiating yourself, you can position your business for success in this lucrative market.